Privacy Policy

Arborum, LLC

Our Commitment to Privacy

Protecting your privacy is important to us. This privacy policy explains how Arborum, LLC (“Arborum”) collects, uses, and safeguards information you provide to us on this Site, at the Winery, or that you have otherwise given us which personally identifies you. This policy does not, however, govern the terms of our relationship or constitute any representation or warranty. The terms of our relationship are governed by our Terms and Conditions, which you can find by clicking here. The terms “the Winery,” “Site,” “us,” or “we” refer to Arborum and its subsidiaries or affiliates, and this website. The terms “you”, “your” or “customer” refer to the user or viewer of this Site or customer of the Winery.  Please read this privacy policy carefully. If you do not agree to our practices, please do not register, subscribe, create an account, make purchases, or otherwise interact with this Site. By visiting and using the features on the Site or by providing us with your personal information, you agree to this privacy policy. 

We are based in California, and this policy incorporates protections for California residents provided under the California Online Privacy Protection Act (“CalOPPA”).  As discussed further below under Legal Disclaimers, your use of this Site and our services are subject to California and United States law.

Categories of Information We Collect

We collect personal information in the following general categories:

  • Personal identifiers
  • Contact information such as physical addresses, email addresses, and telephone numbers
  • Age/Birthdate
  • Financial information

How to Change Your Personal Information

If you register for an account on the site, you can manage your personal information in the Member Login area. If you require further assistance in reviewing or changing your personal information, email us at

How We Share Your Information with Third Parties & Service Providers

We value your privacy, and we will never sell or rent any personal information to any Third Party for that Third Party’s marketing purposes. 

We work with Service Providers and Third Parties to assist us to fulfill our sales and services to you and to process your data, including shipping companies, data hosts, credit card processors, and email management companies to host our databases, ship orders, process credit cards, and bill users for goods and services. We require all such Service Providers and Third Parties to keep any information they receive confidential, maintain the privacy of all our customers, and to use any information provided to only provide services on behalf of Arborum and the customer. We have in the past and may continue to disclose for business purposes your personal information to these Third Parties.

From time to time, we may also employ other companies and individuals to perform services, to maintain and operate the Site, and to maintain certain features on the Site. To such parties, we may disclose non-personal information such as traffic patterns and website usage data, but in no event will we disclose any personal information. Third parties may also acquire browsing data or other information about your activity on the Site through cookies, as discussed below. 

We also may employ Service Providers and Third Parties to analyze our sales data for internal purposes, in which case we may disclose information to such parties such as the wines purchased, the location of shipment, and the frequency of purchases. We additionally may enlist a Service Provider or Third Party to assist with marketing and sending member e-mails, in which case we will provide these third party vendors only with member e-mail addresses. Again, we require all such Service Providers and Third Parties to keep any information they receive confidential, maintain the privacy of all our customers, and to use any information provided for services on our and your behalf.


Our Site uses cookies to speed navigation, keep track of items, and provide you with custom-tailored content. We also use cookies to remember some of the information you’ve given us so you don’t have to reenter it each time you visit the Site. By showing us how and when shoppers use the Site, cookies also help us see which areas are popular and which are not. Many improvements and updates to the Site are based on data such as total number of visitors and pages viewed. Most browsers are initially set to accept cookies.  You may manage how your browser handles cookies and related technologies by adjusting your browser’s security and privacy settings. Refer to instructions related to your browser to learn about privacy and security settings that are available to you.

Do Not Track Signals

Some browsers have incorporated “do not track” features to enable users to make privacy and security choices. By using these settings, your browser may send a signal to our website not to collect tracking information. The Site does not track information from users through cookies if a “do not track” signal is received. Information tracked by the Site through cookies is discussed above.

Legal Disclaimers

In addition to the use of your personal information for our business purposes, and subject to or not otherwise sharing or selling your data to Third Parties except as set forth above, Arborum reserves the right to disclose your personally identifiable information as allowed or required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Site.

This Site may contain links to other sites. We are not responsible for the privacy practices of other sites. We encourage our users to be aware when they leave our Site and to read the privacy statements of each site that collects personally identifiable information. This privacy policy applies solely to information collected by this Site.

As set forth above, the Site is in, and this Privacy Policy is governed under the laws of California and the United States.  

Privacy Policies Update

Arborum reserves the right to modify this privacy statement at any time. We may periodically revise this privacy policy without notifying you of the changes, but will leave it up to you to check periodically if we make any material changes. It is up to you to consult this page to become aware of the changes. However, if we have your email address, we will notify you in the event we make any changes that substantially affect your rights to your personal data, specifically, if we intend to change our policy that we do not sell your personal information to any Third Party.  

If you have any questions about this policy, you can reach us at

Effective as of: April 14, 2023